Q1 A variable is anything that changes in value. Variables may be

Which one of the following options isnota step involved in the process ofdefining the research problem?

Select one:

Isolate and identify the problem, not the symptoms.

Ascertain the decision-makers' objectives.

Determine the relevant variables.

Choose an appropriate sample design.

Q2 Which of the following options isnota characteristic of focus groups research?

Select one:

Involves approximately 6-10 participants each group.

Requires a skilled, impartial and sensitive moderator.

Typically provides generalisable results.

Sessions are usually recorded (audio and/or visual) and transcribed.

Q3When the researcher conducts a small-scale study to check the data collection and assess the appropriateness of the research design, it is a/an:

pretest study.

expert study.

experiential study.

secondary data research.

Q4When the researcher conducts a small-scale study to check the data collection and assess the appropriateness of the research design, it is a/an:

pretest study.

expert study.

experiential study.

secondary data research.

Q5A preliminary investigation, or informal gathering of information, designed to gain an awareness of marketplace conditions is known as:

Select one:

test marketing.

situation analysis.

unit analysis.

problem definition.

Q6A researcher asking a respondent 'Can you give me an example of that?' is an example of which type of question?

Select one:

probing.

structured.

direct.

conclusive.

Q7Which of the following statements about projective techniques isnottrue?

Respondents are not required to provide answers in any structured format.

Respondents are encouraged to describe a situation in their own words.

Respondents are expected to interpret the situation within the context of their own experiences.

Respondents are prompted by the interviewer to draw out hidden thoughts.

Q8When a bank in South Australia studies an innovative bank in New Zealand to develop new ideas for product line expansion, this is an example of a/an:

Select one:

Case study.

Test market.

Experiment.

Depth interview.

Q9Which of the following is a common analysis technique for analysing qualitative data?

Select one:

Descriptive analysis

Thematic analysis

Flexible analysis

Inferential analysis