Question: Q3. [5+5] Which items load onto which factors? Can you name them based on the items that load onto them? (150 words) Rotated Factor Matrix

Q3. [5+5]
  1. Which items load onto which factors? Can you name them based on the items that load onto them? (150 words)

Rotated Factor Matrix

Factor

Items

1

2

3

4

5

The appearance of the physical facility

.695

-.054

.153

.119

.193

Communication material

.823

-.012

.096

.045

-.002

Ability to perform the promised services

.052

.193

.718

.210

-.023

Willingness to help customers

.270

-.013

.052

.232

.586

Knowledge and courtesy of employees

.018

.769

-.046

.187

.005

Ability to convey trust and confidence

-.028

.678

.035

.024

.090

Caring

.172

.160

.215

.604

.155

Ability to accurately accomplish

.174

.009

.640

.107

.127

Provide prompt services

.170

-.210

.188

-.044

.720

Individual attention to customer

.249

.093

.200

.638

.298

Extraction Method: Principal Axis Factoring.

Rotation Method: Varimax with Kaiser Normalization.

You are required to interpret the given output.

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