Question: Subject: Quantitative research method Which items load onto which factors? Can you name them based on the items that load onto them? (150 words) Rotated

Subject: Quantitative research method

Which items load onto which factors? Can you name them based on the items that load onto them? (150 words)

Rotated Factor Matrix

Items Factors
1 2 3 4 5
The appearance of the physical facility

.695

-.054

.153

.119

.193
Personnel appearance and equipment

.823

-.012

.096

.045

-.002
Ability to perform the promised services

.052

.193

.718

.210

-.023
Willingness to help customers

.270

-.013

.052

.232

.586
Knowledge and courtesy of employees

.018

.769

-.046

.187

.005
Ability to convey trust and confidence

-.028

.678

.035

.024

.090
Caring

.172

.160

.215

.604

.155
Ability to accurately accomplish

.174

.009

.640

.107

.127
Provide prompt services

.170

-.210

.188

-.044

.720
Individual attention to customer

.249

.093

.200

.638

.298

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