Question: Q.3.1 A product has five distinct layers, namely: core, tangible, augmented, potential and the product image. Explain each layer and explain how it applies to

Q.3.1

A product has five distinct layers, namely: core, tangible, augmented, potential

and the product image. Explain each layer and explain how it applies to your

product.

(Hint: when discussing the augmented level, link this level to your answer to

Q1.1.4: competitive/differential advantage)

Q.3.2 There are several types of packaging to use for a product. Select the packaging

best suited to your product and explain your choice.

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