Q4) Based on the second assigned article (Nielsen TV Ratings), how does Nielsen measure TV ratings? What is Nielsen's approach in sampling? (Do not copy and paste from the article.) I Q - th w ER 1 om droom na with confidence X + t/75571345/View Our measuring technology and devices capture which networks/stations viewers are toned into on each television set in the home. Our meters and technology can also identity who is watching, as well as when, including time shifted viewing the viewing of recorded programming via DVR or video on demand. Nielsen also captures virwing that occurs on other screens, such as mobile, tablet, and computer--delivering to network clients a view of their total audience Chosen randomly through proven and rigorous techniques, Nielsen's TV Families represent a cross- section of representative homes across the country and each local market. And unlike measurement that relies solely on big data sources, our measurement ensures representative coverage across demographics because our panels (which form the basis for our Nielsen Families) ensure that we capture person level viewing behavior, not just set top box level viewing. Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact and analyze with confidence For additional information about the media landscape and how we measure it, visit our Batings Academy, For information about the TV market universe, view our Local Television Market Universe Estimates Source: httos/www.niekten.com/us/en/solutions/measurement/terhion (accessed 10/27/2020) 212 View