Q4. Read the case given below and answer the questions here. What else could Nissan do to reduce the anxiety its customer feels when considering whether or not to switch to purchasing an electric vehicle as opposed to a petrol-or diesel-powered car? Comment on the post purchase behavior of customers of the electric vehicles and the factors dominating their behavior. [8] Most car manufacturers have been investing heavily in up to 4,500. Several US states have also introduced electric vehicles (EVS). The main advantages of EVs are incentives to promote the most efficient cars, a reduction in air and noise pollution, savings in terms Manufacturers themselves have introduced a range of running costs because of the cheaper cost of fuel and the lower maintenance requirements of electric of schemes. Nissan has invested heavily in electric engines. However, the technology is new and cars are models and the Nissan Leaf is one of the most popular stil relatively expensive (although costs are decreasing models in the category. Nissan has heavily promoted over time). Many motorists might be anxious about the Leat by targeting employees and customers of changing the type of vehicle they drive. Main concerns certain energy providers with special cash discounts. are the range of miles for which the cars can last, the Campaigns running in the summer of 2017 in several availability of recharging points, and the potential risks US states promised cash savings of US$10,000 of battery replacement. These concerns could cause on the selling price (not including additional savings cognitive dissonance after the purchase. In reality, the available through government schemes). Considering industry is improving constantly on all these issues and that the Nissan Leaf starting price in the United States new models tend to have a range of more than 200 is $29.990, this is a very heavy promotion and should miles, while batteries last up to ten years. certainly reduce consumers' anxiety. Another common promotion used by manufacturers Nonetheless, car manufacturers need to develop of EVs consists of offering a number of years of free strategies to quell consumers' concerns and to make EVs more affordable and appealing. A mix of different charging at designated charging points. The most expensive Tesla models, the Model S and the Model X promotional strategies has been deployed to this end. offer customers complimentary use of Tesla's network Since EVs are better from a social perspective, because of charging points. Nissan Leaf is now also promising they would help to deal with the harm caused by air two years of free charging through its campaign "No polution in urban areas, governments have introduced Charge to Charge', launched to promote the vehicle in grants to support motorists who are considering Several US states buying electric cars. Depending on the model, at the time of writing, drivers n UK can quality for a grant of