q9 and q10 answer both

Question 9 0.5 points Save Answer In the first four steps, companies work to understand consumers, and capture value. In the final step, companies create value for consumers, in the form of sales, profits, and long term customer equity. O True O False Question 10 0.5 points Save Answer Which of the following statements is NOT an example of the societal marketing concept? . O a. HY Pacific launches its "Carbon Offset" program to encourage customers to help reduce greenhouse gas emissions O b. Sofitel Hotel encourages its guests to help preserve the environment by re-using their bath towels and requesting the linen on beds not be washed and changed daily. O c Intel has donated a playground for kids and senior residents at District 9, Ho Chi Minh City. O d. The Body Shop advertises to raise awareness of its philosophy "Against Animal Testing". O e PNJ Jewelry sponsors Miss Universe 2008 in Nha Trang. e