q3 q4 pls answer both

Question 3 0.5 points Save Answe In the first four steps, companies work to understand consumers, and create value. In the final step, companies capture value from consumers, in the form of sales, profits, and long term customer equity. O True O False Question 4 0.5 p The extent to which product's perceived performance matches a buyer's expectations is the definition of customer delight O True O False