q9) Why does market segmentation help prevent cannibalization?

a) By identifying differences in customer willingness to pay, it can enable firms to charge less price sensitive customers a higher price

b) It can enable firms to identify which customers will value their core competencies more highly

c) It can help firms understand how customer tastes and preferences are evolving

d) None of these

e) All of these

q10) Which of the following is an example of the reach of a firm's relationship with its customers?

a) Being able to collect data on users shopping history via a loyalty card

b) Being able to get first-time users to register with their emails.

c) Being able to raise prices because users feel that being a customer of this firm is part of their identity

d) None of these

e) All of these