Why do market segmentations help prevent cannibalization?

A. It can enable firms to identify which customers will value their core competencies highly.

B. It can help firms understand how customer tastes and preferences are evolving.

C. None of these

D. By identifying differences in customer willingness to pay, it can enable firms to charge less price sensitive customers a higher price.

E. All of these

Which of the following is an example of affiliation in a firm's relationship with its customers?

A. All of these.

B. Being able to promote a new product to the customers who follow them on social media.

C. Being able to raise prices because users feel that being a customer of the firm is part of their identity.

D. None of these

E. Being able to collect data on users shopping history via a loyalty card.