Question: Quality Function Deployment (QFD) Consider a process or a product of your choice (Some examples are given below, but you can also select a process

Quality Function Deployment (QFD)

Consider a process or a product of your choice (Some examples are given below, but you can also select a process or product of your choice).

Define at least 6 customer requirements and 6 technical requirements for the selected process or product. Construct the relationship matrix for the House of Quality (Use the House of Quality Template.xls). Complete 1) the customer requirements and technical requirements matrix and 2) interrelationships between technical requirements that is the roof of house of quality. 3) Explain and justify the strength of relationships for the matrix and roof. 4) Develop some managerial insights (at least three) based on your analysis.

Examples of process or product for house of quality (select one or choose your own):

a. Purchasing books at your college bookstore

b. A college registration process

c. A hotel room used for business

d. A hotel room used for family leisure vacations e. Starting a new sushi restaurant

f. Constructing a new distribution center Quality Function Deployment (QFD) Consider a

QFD: House of Quality Column Function 0 0 1 2 3 4 5 1 o . SC Target Target Target Target for for for Functi Functi Functi onal onal onal Requir Requir Requir ementement #1 #2 #3 ement Max Relationship 1 3 9 Technical Importance Rating 4285714 4286% 21429% Relative Weight 25% 13% 63% Weight Chart Our Product 1 3 4 2 Competitor #1: Product Name 2 3 5 1 Competitor #2: Product Name 3 0 4 5 Competitor #3: Product Name 4 1 5 4 5 5 2 1 Competitor #4: Product Name 5 0 Tech nical Com petiti ve Asse smen t 4 X x 3 3 O* 0 + Our Product Competitor #1 O Competitor #2 * Competitor #3 Competitor #4 2 O + 1 + 01 0 Date: 4/23/2010 Column # 1 2 2 3 4 T 5 | 6 | 7 8 8 Template Revision: 0.9 Christopher Battles 9 9 10 11 12 13 14 15 16 QFD: House of Quality Column Function 0 0 1 2 3 4 5 1 o . SC Target Target Target Target for for for Functi Functi Functi onal onal onal Requir Requir Requir ementement #1 #2 #3 ement Max Relationship 1 3 9 Technical Importance Rating 4285714 4286% 21429% Relative Weight 25% 13% 63% Weight Chart Our Product 1 3 4 2 Competitor #1: Product Name 2 3 5 1 Competitor #2: Product Name 3 0 4 5 Competitor #3: Product Name 4 1 5 4 5 5 2 1 Competitor #4: Product Name 5 0 Tech nical Com petiti ve Asse smen t 4 X x 3 3 O* 0 + Our Product Competitor #1 O Competitor #2 * Competitor #3 Competitor #4 2 O + 1 + 01 0 Date: 4/23/2010 Column # 1 2 2 3 4 T 5 | 6 | 7 8 8 Template Revision: 0.9 Christopher Battles 9 9 10 11 12 13 14 15 16

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