Question: Question 1 3 ( 6 . 6 6 points ) The marketers at Carrier have prepared a marketing plan for the company's air conditioners. Carrier's

Question

13 (6.66

points

)

The marketers at Carrier have prepared a marketing plan for the company's air conditioners. Carrier's management team have outlined several activities for their account executives based on this marketing plan and set a deadline and allocated a budget for each activity. Which of the following stages of the marketing plan is illustrated in this scenario?

Evaluation

Implementation

Control

Vertical integration

Question 13(6.66 points) The marketers at Carrier have prepared a marketing

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