Question $15$

Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT Your

Company Industry

Average Your Company

vs$.$ Ind. Avg.

Retail Price $($$ per pair$)$ $$63\mathrm{.}00$ $$76\mathrm{.}28-17\mathrm{.}4\%$

Search Engine Advertising $($$$000$s$)5,0006,225-19\mathrm{.}7\%$

Free Shipping No None Same

S$/$Q Rating $4\mathrm{.}36\mathrm{.}3-31\mathrm{.}7\%$

Model Availability $400300+33\mathrm{.}3\%$

Brand Advertising $12,00014,350-16\mathrm{.}4\%$

Celebrity Appeal $0111-100\mathrm{.}0\%$

Brand Reputation $8076+5\mathrm{.}3\%$

Online Orders $(000$s$)598538+11\mathrm{.}2\%$

Pairs Sold $(000$s$)598538+11\mathrm{.}2\%$

Market Share $(\%)11\mathrm{.}1\%10\mathrm{.}0\%+11\mathrm{.}2\%$

Based on the above data for your company, which of the following statements is false?