Given the following data from a recent Comparative Competitive Efforts page in the CIR:

Your

Company

Your Companv

INTERNET SEGMENT

Retail Price $($$ per pair$)$

Search Engine Advertising $$000$s$)$

$6\mathrm{.}000$

Free Shipping

SO Ratina

Model Availability

Brand Advertising

Celebrity Appeal

$5\mathrm{.}9$

$400$

$15,000$

$180$

Brand Reputation

$87$

Online Orders $(000$s$)$

Pairs Sold $(000$s$)$

$684$

Average

$$76\mathrm{.}28$

$6,225$

None

vs$.$ Ina. Ave

$+2\mathrm{.}9\%$

$520\%$

$6\mathrm{.}3$

$300$

$14\mathrm{.}350$

$76$

$538$

$538$

Same

$-6\mathrm{.}3\%$

$+33\mathrm{.}3\%$

$+4\mathrm{.}5\%$

$+62\mathrm{.}2\%$

$+14\mathrm{.}5\%$

$+27\mathrm{.}1\%$

$+27\mathrm{.}1\%$

Market share $\%$

$70\%$

Based on the above data for your company, which of the following statements is false?

$$ Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's

brana reputation.

Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability.

$$ Your company had a price$-$based competitive advantage of $2\mathrm{.}9\%.$

$$ Your company had a small competitive disadvantage in search engine advertising.

$$ Your company's percentage competitive advantages and disadvantages on the $8$ competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above$-$average $12\mathrm{.}7\%$ market share

$[$