Question: QUESTION 1 6 In formulating advertising messages targeting the technical member of the buying center, the business marketer should: a . use color and illustrations

QUESTION 16
In formulating advertising messages targeting the technical member of the buying center, the business marketer should:
a. use color and illustrations sparingly.
b. put themselves in the position of the sender.
c. use indirect appeals to action.
d. emphasize product and technical specifications.
QUESTION 1 6 In formulating advertising messages

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