Question 1

Brands play a significant role in how we evaluate products and influence purchase decisions?

1 point

True

False

2.

Question 2

Brands have the ability to do what?

1 point

Generate sales

Ability to generate associations that are strong and positive

Build a strong following of specific products

Ability to generate multiple associations

3.

Question 3

Brands add value? Without a "brand" a product is just another product...

1 point

True

False

4.

Question 4

Choose from the list below; brands that have "power" are defined by:

1 point

Satisfy a need of the consumer, dimension

Powerful brands are great because their logos are well known

Differentiate a product from the competition

Brands add value

Brands become famous because of the endorsement deals they generate

5.

Question 5

The term "branding" originated from the practice of branding cattle.

1 point

True

False