Question: Question 1. Explain the possible post-purchase processes of a hypothetical consumer who paid a significantly higher price for a fake (non-deceptive counterfeit) iPhone when he

Question 1. Explain the possible post-purchase processes of a hypothetical consumer who paid a significantly higher price for a fake (non-deceptive counterfeit) iPhone when he visited Hong Kong (7 mark

question 1.2

Using a range of determinants of lifestyle , develop a lifestyle profile of a customer who has the habit of buying counterfeit products.(7 marks)

question 1.3

Explain how marketers can utilize the attitude change strategies to change consumers attitudes toward buying counterfeit products. Example of a campaign to change consumer attitude to stop buying counterfeit products

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