Question 1:

Managing the Customer Value Proposition (Part A)

a) Describe the product or service in the banking industry that is provided or seld.

b) Describe to whom are you selling or serving this product or service. Explain why this question Who is the customer? is a question to essentially define the business. Consider Druckers corollary question: Who is the non-customer?

c) Detail what is in it for the customer. Describe the different values that the product or service provides for the customer. Similarly, also answer Druckers corollary question: What does the non-customer value?

d) In a succinct sentence, write the customer value proposition for the product or service