QUESTION 1

1. The balanced scorecard provides top managers with a ________________ view of the business.

   	A.	detailed and complex
   	B.	simple and routine
   	C.	relatively fast but comprehensive
   	D.	long-term financial

2 points

QUESTION 2

1. Company competitive advantage can be eroded (or decreased) by all of the following except:

   	A.	Rapid changes in technology
   	B.	Globalization
   	C.	Actions by rivals within the industry
   	D.	Actions by workers outside of the industry

2 points

QUESTION 3

1. The three generic strategies that Michael Porter believes a firm can use to overcome the Five Forces and achieve competitive advantage include overall cost leadership.

   True

   False

1.5 points

QUESTION 4

1. Too much focus on one or a few value-chain activities can be a pitfall of the overall cost leadership strategy.

   True

   False

1.5 points

QUESTION 5

1. Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

   True

   False

1.5 points

QUESTION 6

1. Entering foreign markets requires firms to determine how they will attain a ________________________ that is sustainable.

   	A.	market share
   	B.	low costs
   	C.	competitive advantage
   	D.	low return on investments

QUESTION 7

1. Only shareholders in a publically held company are stakeholders because they are the only group that has a stake in the success of the organization

   True

   False

QUESTION 9

1. Barnes and Noble lost its market share in book retailing to Amazon. It tried to regain market share by offering a similar electronic reader, the Nook, to compete with the Amazon Kindle. This demonstrates that Barnes and Noble lacked:

   	A.	A short-term strategy
   	B.	A company-wide strategy
   	C.	Sustainable competitive advantage
   	D.	Good suppliers