Question 10 1 pts A marketer is most likely to reposition mushroom soup as mushroom sauce (trying to find a new lifestyle segment) during this PLC stage: O maturity O growth O introduction early decline O late decline Question 9 1 pts In the PLC, when introducing a new product at a high price, a marketer's objective might be: To earn higher profits To get a faster payback on investment costs To test the success of the penetration pricing To earn higher profits and to get a faster payback only To earn higher profits, to get a faster payback on investment costs and to test the success of penetration pricing are all reasonable responses D Question 11 1 pts If a wholesaler is faced with a snowstorm that makes it impossible to ship goods by truck, their marketers will ship it by air--at great expense. This is, most likely, a response to this uncontrollable external variable: O competitive O technological O physical O cultural O all of the above