Question 13 (4 points) Why do big firms often fail when it comes to disruptive technology? O Because they are innately disinterested in new, ground-breaking technology. Because big firms are attracted to the highly favorable margins associated with disruptive technology -- i.e., relative to those associated with initially dominant, incumbent offerings. Because they are obliged to listen to their current customers, and to focus on short-term, bottom-line results. Disruptive technology seldom comes to market with a set of performance attributes that existing customers value, and are willing to pay for. Because a firm's best engineers are likely going to be dedicated to working on disruptive technology projects. Question 14 (4 points) Which of the following is not a risk area associated with Software as a Service (SaaS)? O Entails costs that are large, fixed capital expenses. O Concern about the long-term viability of partner firms. O Reliance on a network connection. O Dependence on a single vendor