Question 15 (2 points)

A digital banner ad for Kohl's asks consumers to click on a link to join the Kohl's email program in order to receive coupons and special discounts. Which type of advertising objective led to this ad being created?

Question 15 options:

	Emotional advertising
	Persuasive advertising
	Informative advertising
	Reminder advertising

Question 17 (2 points)

Which of the following is NOT a principle of good design:

Question 17 options:

	Creating balance in the ad
	Making sure the elements of the ad tie together
	Breaking the ad into pleasing proportions
	Making sure all of the visuals are the same size