Question 16 Answer saved Trade shows that are meticulously planned and executed afford the B2B marketer opportunities to reinforce the firms brand equity, by "showcasing" the firms core competencies, and points of parity that are designed to position the firm positively against the competition. Points out of 1.00 Remove flag Select one: a. true b. false Clear my choice Question 21 Market segmentation is: Answer saved Points out of Select one: 1.00 Remove flag a. more useful to consumer goods marketers than to business marketers. b. of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market. C. difficult to apply in the business market because groups, not individuals, make many purchasing decisions. d. a useful tool for both business and consumer goods marketers. e. inappropriate for low market share firms. Clear my choice