Question 19 Based on what we read or discussed, which of the following is true about positioning a brand? Marketers should use as many bases for positioning as possible Sad Marketers should seek positioning variables that cannot be easily imitated Marketers should periodically modify the positioning of their brands to discourage imitation by competitors Marketers can never successfully reposition their brands; they must always phase out an unsuccessful brand and replace it with a newly positioned brand Repositioning a brand is easily accomplished and is hence a highly recommended strategy