Question $22$

$1\mathrm{.}5pts$

The marketing concept refers to

Determining the needs and wants of the target audience

Determining the needs and wants of the firms shareholders

Developing a firm's $4-$Ps $($product$,$ place, price, and promotion$)$

Create exchanges that facilitate individual objectives

Selecting the target segment and utilizing the $4-$Ps $($product$,$ place, price, and promotion$)$