Question: The marketing concept refers to _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .

The marketing concept refers to ___________________.
Determining the needs and wants of the target audience
Determining the needs and wants of the firms shareholders
Developing a firm's 4-Ps (product, place, price, and promotion)
Create exchanges that facilitate individual objectives
Selecting the target segment and utilizing the 4-Ps (product, place, price, and promotion)

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