The marketing concept refers to $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$ Determining the needs and wants of the target audience Determining the needs and wants of the firms shareholders Developing a firm's $4-$Ps $($product$,$ place, price, and promotion$)$ Create exchanges that facilitate individual objectives Selecting the target segment and utilizing the $4-$Ps $($product$,$ place, price, and promotion$)$