Question: Question 2 2 pts When P&G brought out its Swiffer brand of floor cleaning supplies, it brought various consumers to its headquarters and had them
Question
pts
When P&G brought out its Swiffer brand of floor cleaning supplies, it brought various consumers to its headquarters and had them mop an area of floor. Then, the consumers sat down with other customers and a moderator; they discussed which scents they preferred and how the product compared to the ones they used at home. This is an example of an
online research community.
demogroup.
customer advisory council.
focus group.
ethnic group.
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