Question: The initial stage in the consumer purchase decision process involves perceiving a difference between a person s ideal and actual situations big enough to trigger

The initial stage in the consumer purchase decision process involves perceiving a difference between a persons ideal and actual situations big enough to trigger a decision. What is this stage called?
Multiple Choice
prepurchase behavior
alternative evaluation
purchase decision
problem recognition
information search

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!