Question: The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. This stage is referred to as:

Select one

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Prepurchase behavior

.

Alternative evaluation

.

Purchase decision

.

Problem recognition

.

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The initial stage in the consumer purchase decision process involves perceiving

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