Question: Question 2 : In this Unit we ve read the article Creating the Future at Southwest Airlines . Focusing on growing market and building sales,

Question 2: In this Unit weve read the article Creating the Future at Southwest Airlines. Focusing on growing market and building sales, we learn about the companys early years and the struggles it went through to survive.
A. Dropping airline prices to rock-bottom was one way in which the company built market share. Doing so was a new approach back in the early 1980s. Explain what it was that drove the company to adopting this strategy? What should the company have done differently if anything?

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