Question 2: Read the below case and fill in the following table and answer the following questions. You are required to answer all the questions:

One of PepsiCos top brands are Pepsi, Lays and Quakers. Today, PepsiCo is one of the most recognized brands in the world. PepsiCo's product portfolio includes a long list of foods and beverages with 23 brands that generate large sums of revenue annually in over 200 countries.

One of the companys main advantages is that it delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. Despite its popularity, customers complain that most of PepsiCos carbonated soft drinks contain high sugar and its snacks are very salty with chemical additives. Another main problem is their low productivity because of lower number of employees.

Nevertheless, things are looking up for PepsiCo as there is plenty of room for further international expansion in emerging markets such as Asia. Moreover, in todays globalized marketplace, PepsiCo can create strong alliances and partnerships with other international companies. However, low demand for carbonated drink sales in certain markets, in addition to intense competition from Coca Cola, Red Bull and Starbucks, the company continues to face many challenges that need to be tackled.

a. Conduct a SWOT analysis for PepsiCo and fill the table below with two SWOT statements for PepsiCo using the case above only. Identify at least 2 points for each category (8 marks):

b. Based on your understanding of the case, (a) do you think that the bargaining power of PepsiCos buyers is high or low? (b) Explain your answer (2 marks).

Question 2: Read the below case and fill in the following table and answer the following questions. You are required to answer all the questions: One of PepsiCo's top brands are Pepsi, Lays and Quakers. Today, PepsiCo is one of the most recognized brands in the world. PepsiCo's product portfolio includes a long list of foods and beverages with 23 brands that generate large sums of revenue annually in over 200 countries. One of the company's main advantages is that it delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. Despite its popularity, customers complain that most of PepsiCo's carbonated soft drinks contain high sugar and its snacks are very salty with chemical additives. Another main problem is their low productivity because of lower number of employees. Nevertheless, things are looking up for PepsiCo as there is plenty of room for further international expansion in emerging markets such as Asia. Moreover, in today's globalized marketplace, PepsiCo can create strong alliances and partnerships with other international companies. However, low demand for carbonated drink sales in certain markets, in addition to intense competition from Coca Cola, Red Bull and Starbucks, the company continues to face many challenges that need to be tackled