QUESTION 29: One acknowledged solution to successfully sustaining competitive advantage

a.is based on always outsourcing everything.

b.means being a fast-follower to market with all products and services.

c.is giving continuous attention to creating unique or superior quality.

d. is keeping workers at low-pay in all markets.

e. all of the above are correct.

QUESTION 30: According to the Boston Consulting Group and given your knowledge of the macro-environment, a business unit that has a high market share in an industry with a low growth rate -- for example, a division of a sports equipment manufacturer that makes and sells professional-grade bowling balls -- would be a

a. star.

b.question mark.

c.fat cat.

d.cash cow.

e .dog.

QUESTION 31: Essentialfor a marketing plan is that:

a.the plan provides marketing objectives that are measurable

b.the plan is a written statement of marketing strategy with time-related details

c.the plan specifies improvements the firm will make for employees' parking

d."a" and "b" are essential

e. "a," "b" and "c" are essential