QUESTION 29

1. One acknowledged solution to successfully sustaining competitive advantage

   	a.	is based on always outsourcing everything.
   	b.	means being a fast-follower to market with all products and services.
   	c.	is giving continuous attention to creating unique or superior quality.
   	d.	is keeping workers at low-pay in all markets.
   	e.	all of the above are correct.

QUESTION 30

1. According to the Boston Consulting Group and given your knowledge of the macro-environment, a business unit that has a high market share in an industry with a low growth rate -- for example, a division of a sports equipment manufacturer that makes and sells professional-grade bowling balls -- would be a

   	a.	star.
   	b.	question mark.
   	c.	fat cat.
   	d.	cash cow.
   	e.	dog.

QUESTION 31

1. Essential for a marketing plan is that:

   	a.	the plan provides marketing objectives that are measurable
   	b.	the plan is a written statement of marketing strategy with time-related details
   	c.	the plan specifies improvements the firm will make for employees parking
   	d.	a and b are essential
   	e.	a, b and c are essential

QUESTION 33

1. In 2019, the Hispanic communitys buying power in the state of Georgia grew to $12 billion, as more Hispanics migrated to the state. This is an example of how changes in the ___________environment impact the ___________environment.

   	a.	social-cultural; natural
   	b.	demographic; economic
   	c.	economic; social-cultural
   	d.	political-legal; economic
   	e.	natural; political-legal