Question: Question 3 (30 marks) a) Knowledge of your competitor will not necessarily lead to a strategic advantage unless you have comprehensive knowledge of the organization

Question 3 (30 marks)

a) Knowledge of your competitor will not necessarily lead to a strategic advantage unless you have comprehensive knowledge of the organization itself. It is important to start with the internal assessment of the firm. Discuss factors which should be analysed in terms of the management/organizational analysis of a firm. (20 Marks)

b) Discuss how product characteristics influence the selection of a distribution channel (10Marks)

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