Question $34(3$ points$)$

Which of the following is NOT an example of the one$-$to$-$many communication model?

a$)$ personal selling

b$)$ consumer sales promotion

c$)$ advertising

d$)$ public relations

Question $37(3$ points$)$

Posttesting means conducting research on consumers' responses to advertising messages they have seen or heard.

$$ a$)$ True

b$)$ False