Question: Question 3 (a) Illustrate how a company classifies its SBUs on a growth-share matrix based on the Boston Consulting Group approach. (12 marks) (b) Analyse

Question 3 (a) Illustrate how a company

Question 3 (a) Illustrate how a company classifies its SBUs on a growth-share matrix based on the Boston Consulting Group approach. (12 marks) (b) Analyse TWO (2) internal factors affecting the pricing decisions. (6 marks) (c) What is branding? Outline the desirable qualities for a brand name selection. (7 marks)

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