Question 3 A large catering group, operating twenty coffee shops in Hong Kong for nearly ten years since 2009, has recently encountered great difficulties in most of its operations. There are issues on decreasing sales revenue, increasing operating costs, and complaints received on both the food quality and service. a) Specify how the current business environment in Hong Kong might have impact on the difficulties that the operator has encountered (20 marks) b) If you were the group operations director, what measures would you recommend to tackle the difficulties? (10 marks) -END OF INDIVIDUAL ASSIGNMENT HOC4109 Individual Assignment