Question $3$ Question $1$

In Capstone $2\mathrm{.}0,$ better product reliability is associated

with

higher segment performance

higher product awareness

a better ideal position

a higher MTBF Question $10$

Over time, the segments will drift in which direction on

the perceptual map?

down$-$right

up$-$right

down$-$left

up$-$left

$1$ pts

Which customer group or market segment seeks high$-$

reliability products?

performance

traditional

high end

low end