Question: Question 34 5 pts When Taco Bell first expanded to India, it did so despite the fact many consumers in India had never eaten Mexican

Question 34 5 pts When Taco Bell first expanded
Question 34 5 pts When Taco Bell first expanded
Question 34 5 pts When Taco Bell first expanded to India, it did so despite the fact many consumers in India had never eaten Mexican food. Taco Bell hired extra employees to explain the menu to consumers and placed what it calls a "tacopedia" on the wall so customers would know what food they were getting and how to pronounce it. These strategic actions illustrate the associated with entering a new international market. y compliance costs switching costs costs of franchising pioneering costs first mover advantages

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