Question $4(1$ point$)$

Why does Samsung encourage consumers to interact with the brand online by placing advertising messages in media such as television, print, and outdoor?

Question $4$ options:

a$)$

Online brand interaction is the least expensive way to connect with consumers.

b$)$

Studies show consumers research online first, so other media drive consumers to company websites.

c$)$

Online communication is the best way to convey product attributes and consumer value.

d$)$

Samsung only sells their products online, so they must try to drive traffic to their company website.