Question: Question (4): Based on what you have learned about Benchmarking,read the following case study and answer the below questions: ( 8 marks) Benchmarking at Motorola

Question (4): Based on what you have learned

Question (4): Based on what you have learned about Benchmarking,read the following case study and answer the below questions: ( 8 marks) Benchmarking at Motorola Motorola , was one of the original Malcom Baldridge Award winners, has found that even after achieving best- in- class, there is much to be gained through continued benchmarking. Every new program, every new product , and every new improvement effort at Motorola is preceded by a search for the best in class. In this way, Motorola ensures that every new process introduced will be world class. Questions: 1- Why do you think motivated Motorola to invest in benchmarking?(support your answer by the definition of benchmarking) (3 marks) 2- Briefly show what would be Motorola's benchmarking methodology

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