Question: Question 4 What audience segment and funnel stage is Ben & Jerry's MOST LIKELY targeting with this campaign content? Ben & Jerry's Sponsored Love

Question 4 What audience segment and funnel stage is Ben & Jerry's MOST LIKELY targeting with this campaign content? Ben & Jerry's Sponsored Love (and euphoria) is in the air! Book Ben & Jerry's catering for your wedding reception! BENJERRY.COM Say "I Do" To Euphoria Ben & Jerry's caters weddings and more! Users currently planning a wedding / awareness stage Ice cream lovers / loyalty & advocacy stages Current Ben & Jerry's followers / conversion stage Users who have engaged in conversations around love / awareness stage Current Ben & Jerry's followers / loyalty & advocacy stages 3 pts

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