Question 4-1 based on Chapters 10 through 12 Identify which channel and intermediaries will provide the best coverage of the target market for the market-leading in in Industry of Technology company.

Please find Chapters Context and Learning Objectives:

Chap 10

Learning Objectives:

This case shows that offering customers a good product at a reasonable price is not the whole story. Marketing managers must make decisions about how they will make goods and services available to a target customers Place when the customer wants them. This chapters learning objectives will help you understand the role of Place in marketing strategy. When you finish this chapter, you should be able to:

1 understand what product classes suggest about Place objectives.

2 understand why some firms use direct channel systems while others work with intermediaries and indirect systems.

3 understand how and why marketing specialists develop to make channel systems more effective.

4 understand how to develop cooperative relationships and avoid conflict in channel systems.

5 know how channel members in vertical marketing systems shift and share functions to meet customer needs.

6 understand the differences between intensive, selective, and exclusive Marketing Strategy Planning Decisions for Place distribution.

7 know how multichannel distribution and reverse channels operate.

8 know the main approaches firms use to reach customers in international markets.

Chap 11

Learning Objectives:

Choosing the right distribution channels is crucial in getting products to the target markets Place. But, as the Coca-Cola case shows, that alone doesnt ensure that products are placed within an arms reach of desirewhen, where, in the quantities that customers want them, and at a price theyre willing to pay. In this chapter we discuss how marketing managers ensure that they also have physical distribution systems that meet their customers needsat both a capable service level and an affordable cost. When you finish this chapter, you should be able to:

1 understand why logistics (physical distribution) is such an important part of Place and marketing strategy planning.

2 understand why the physical distribution customer service level is a key marketing strategy variable.

3 understand the physical distribution concept and why the coordination of storing, transporting, and related activities is so important.

4 see how firms can cooperate and share logistics activities that will provide added value to their customers.

5 know about the advantages and disadvantages of various transportation Physical Distribution Gets It to Customers LO 11.1methods.

6 know how inventory and storage decisions affect marketing strategy.

7 understand the distribution center concept.

Chap 12:

LEARNING OBJECTIVES:

Retail and wholesale organizations exist as members of marketing channel systems. But they also do their own strategy planning as they compete for target customers. As the Macys case shows, these firms make decisions about Product, Place, Promotion, and Price. This chapter overviews the strategy planning decisions of different types of retailers and wholesalers. The chapter shows how retailing and wholesaling are evolvingto give you a sense of how things may change in the future. When you finish this chapter you should be able to:

1 understand how retailers plan their marketing strategies.

2 know about the many kinds of retailers that work with producers and wholesalers as me members of channel systems.

3 understand how retailers evolve, including the roles of technology, scrambled merchandising, and the wheel of retailing.

4 see why size or belonging to a chain can be important to a retailer.

5 understand some of the differences in retailing in different nations.

6 know what progressive wholesalers are doing to modernize their operations Retailers and Wholesalers Plan Their Own Strategies LO 12.1and marketing strategies.

7 know the various kinds of merchant and agent wholesalers and the strategies they use.