Question: Question 5 (a) Many multisided platforms have discovered that they have to offer their service for free or at subsidised price to at least one

Question 5 (a) Many multisided platforms have discovered that they have to offer their service for free or at subsidised price to at least one side of the platform. List the participant/participants in the column of loss-leader side and profit-making side. (7 marks) Multisided Firms 1) TikTok 2) Job Recruitment Agency 3) Ebay Loss-Leader Side Profit-making Side (0) (ii) (iv) (v) (vi) (b) How is pricing friction created in Alibaba.com? What are the three best solutions for pricing friction you may suggest? (6 marks) (c) What is the difference between price discrimination and dynamic pricing? Provide a real-world example to support each of the pricing strategies. (6 marks) (d) How do airline companies use second and third-degree price discrimination to make the most profit possible from every customer? Provide two real world examples to support each of the pricing strategies. (6 marks)

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