Question: Question 7 ( 1 point ) involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding

Question

7 (1

point

)

involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products.

Positioning

Targeting

Market segmentation

A situational analysis

A SWOT analysis

Question 7(1 point) involves the process of defining the marketing mix

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