Question 9 (1 point) Why is it advantageous to allow customers to have some degree of control over the delivery/execution of a service? The firm can lessen its overall responsibility of the delivery of the service and shift this burden to the customer Customers experience greater satisfaction from assuming some decision- making in the transaction Empowered customers tend to be more forgiving of any lapses in service delivery Customers are more willing to express their opinions over the quality of the delivery of the service Question 10 (1 point)