Question 9 2 points Michael is planning a promotional program for AirFam. AirFam is a supplier of new energy-saving engines used to produce air conditioners. His company needs to promote these engines to manufacturers of air conditioners, so he is most likely to use because it provides immediate feedback. The disadvantage is that it is than advertising to reach one customer. sales promotion, more costly personal selling: less effective sales promotion; less effective personal selling; more costly direct marketing: less effective Question 3 2 points Saved Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads? Reward current customers Identify prospects Retain loyal customers Encourage product trial Create awareness Question 7 2 points Sared Old Spice created a series of online videos on YouTube through its "The Man Your Man Could Smell Like" campaign in which the main character responded to viewer questions. These entertaining videos were shared by thousands of people, spreading the message created by Old Spice. This is an example of sales promotion public relations advertising viral marketing personal selling