QUESTION 9 You are an analytics consultant for Dunkin. You are reviewing sample data (n=1100) pertaining...
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QUESTION 9 You are an analytics consultant for Dunkin. You are reviewing sample data (n=1100) pertaining to coupon redemption in US stores, by region. Overall, you find the incidence rate of coupon redemption is 2.0% of all customers. You are particularly interested in the Western portion of the US which you consider a growth region. You determine that the incidence rate of coupon redemption in the West is 1.4%. What is the index of coupon redemption in the Midwest? 0000 -70 -30 -140 140 30 70 QUESTION 9 You are an analytics consultant for Dunkin. You are reviewing sample data (n=1100) pertaining to coupon redemption in US stores, by region. Overall, you find the incidence rate of coupon redemption is 2.0% of all customers. You are particularly interested in the Western portion of the US which you consider a growth region. You determine that the incidence rate of coupon redemption in the West is 1.4%. What is the index of coupon redemption in the Midwest? 0000 -70 -30 -140 140 30 70
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