Question A:

What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?

Question B:

Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.

Read at least two learners initial posts and post your responses. Apply the weekly readings to assess your peer posts critical factors in the recommendation of the strategic plan.